This Maruti Suzuki car broke all sales records, sold nearly 2 lakh vehicles every year, know – why there is so much demand. Maruti Suzuki has the largest share in the country’s car market. The big reason for this is that Maruti Suzuki cars target the middle and lower middle class in India well.
This Maruti Suzuki car broke all sales records, sold nearly 2 lakh vehicles every year, know – why there is so much demand
One of these cars is Alto. This car is the best-selling car in India in the 21st century. Since its launch in 2000, Maruti Suzuki Alto has sold nearly 40 lakh units in the country. The sale of Maruti Suzuki Alto is indicative of an increase in the capacity of the Indian middle class.
In 2000, Maruti Alto was introduced by Maruti Suzuki as the successor to the Maruti 800. This car had a 796cc three cylinder engine. Along with this, the power output of 47hp was also given in Maruti Suzuki Alto.After launching, it took Alto 3 years to touch the sales figure of one lakh cars. After this, Maruti Alto’s car sales average reached one lakh cars per year.
By August 2006, Maruti Suzuki Alto had sold 5 lakh cars
In 2008-09, when the world was reeling under economic crisis, Maruti Suzuki Alto touched the sales mark of 1 million cars after 8 years of launching. With this, Maruti Suzuki sold 5 lakh cars in the next 2 years and Alto’s car sales figure reached 1.5 million. Subsequently, in April 2012, the company launched the Alto K10 with a new engine. In April 2012, the company’s car sales figure reached 20 million.Maruti Suzuki sold 1 million more Alto cars between April 2012 and February 2016. With this, the auto sales figure reached 3 million in 15 years. In the next 2 years, Maruti Suzuki sold another 5 lakh cars of Alto and in February 2018 this figure had increased to 3.5 million cars.
Due to such a tremendous sale, Maruti Suzuki Alto became synonymous with small and affordable cars in India. Not only this, Alto occupied 34% share in the market with 9 players in this segment. Today, Maruti Suzuki Alto occupies 33% market share in 10 players of this segment.Maruti Suzuki also changed the Alto’s model and technology over time. The Alto K10 launched in 2012 completely changed in 2014. In 2014 the company also introduced auto gear shift technology in Alto.
Alto is the second car from Maruti Portfolio after Maruti Suzuki Celerio with AMT gear box. An interesting thing is also that Maruti Suzuki’s Alto continued to sell well without any major changes in Alto. However, Maruti Suzuki Alto was changed according to the latest safety norms and was also equipped with driver side airbags.