Vi becomes co-sponsor of IPL 2020, gets live broadcast sponsorship rights. Telecom operator company Vodafone-Idea (Vi) has become the co-sponsor of the upcoming Dream11 IPL 2020. IPL 2020 is going to start in UAE from 19 September. The company has given this information through a press release on Saturday.
Vi becomes co-sponsor of IPL 2020, gets live broadcast sponsorship rights
Vodafone and Idea have had some engagement before in the IPL cricket tournament. But this is the first time Vodafone Idea has signed a sponsorship deal after its merger in August 2018. This company is now operating under the brand name ‘Vi’.
Vi has got co-sponsorship rights for the live broadcast of the T-20 Premier League. The Dream11 IPL 2020 will be held in Abu Dhabi UAE this year. This telecasting will be done on Star Sports Network.
Let us tell you that Dream11 had won the sponsorship of IPL 2020 for Rs 222 crore. Because before this, due to the ongoing border dispute between India and China, Vivo had taken the sponsorship.
At the moment Vi has not mentioned the financial data related to the co-sponsor deal with Star Sports. On Monday of this week, Vodafone Idea launched its new brand identity in India.
The company announced to Sovmar that he would now be known as Vi. According to June figures, the company has about 280 million subscribers in India.