Apple surprised everyone by not giving the charger in the box with the iPhone this time. Mixed response also came. Some people did not like this, then some people appeared satisfied with the plea given by Apple on the launch event.
Apple getting the benefit of not giving earphones and charger in the box
According to a report by Digitimes, Apple AirPods sales are increasing since the launch of the iPhone 12 series. Apple removed wired earphones from the box, but in the US, the company has launched Flex neckband earphones under the Beats brand. Now its sales are increasing.
In a report citing supply chain source, Digitimes has said that Apple’s Beat Flex is fast catching momentum. Sales of the Apple AirPods line up are also registering an increase. This report states that AirPods have been the top selling products in the TWS category in the second quarter of 2020. According to Counterpoint, their share in the global market has increased to 35%.
Obviously, due to the absence of wired earphones in the box, people will either buy wired earphones or buy Apple AirPods. One more thing to note is that this time Apple has also supported MagSafe wireless charging with the iPhone 12. Apple is also selling MagSafe Charger worth Rs 4,500 separately from its website.