Micromax is returning with budget smartphones with premium features. At one point of time, India’s top smartphone company Micromax has been out of the race for the past few years. The company is gearing up for a comeback once again after the market has been badly hit.
This is not the first time the company is making a comeback. Even before the company has tried to return to the market with the Yu series, the company’s smartphones did not get a response from customers.
Micromax is giving a hint through its social media handle that the company is going to make some big announcements soon. The news comes at a time when people in India are boycotting Chinese products. The India-China dispute has also deepened and the business of Chinese companies can be difficult in India.
Micromax is returning with budget smartphones with premium features
Currently, china is the top smartphone company in India. Chinese companies occupy more than 50 per cent of the entire smartphone market. Micromax’s announcement will be a challenge for Chinese companies.
Micromax wrote in reply to a tweet, “How does premium features, modern look and budget friendly device feel? Stay tuned’. In addition, the company has responded to another user’s tweet and talked about it.
In response to a tweet by a user, Micromax said, “We are coming up with something big soon”. It is clear from these tweets that the company wants to capitalise on the anti-China agreement currently being created in India. Perhaps it’s taking the right time for the company to come to the market once again.
However, when it comes to Micromax, the company launched the iOne smartphone in October last year.