Nothing the new project of ‘smart devices’ by Carl Pei, co-founder of OnePlus

Nothing the new project of 'smart devices' by Carl Pei, co-founder of OnePlus

Nothing the new project of ‘smart devices’ by Carl Pei, co-founder of OnePlus. Last year Carl Pei said goodbye to OnePlus and got to work on his new project. Today this entrepreneur has announced that this project is a company with a unique name, ‘Nothing’ (‘Nothing’).

Nothing the new project of ‘smart devices’ by Carl Pei, co-founder of OnePlus

By its own description, Nothing is “a London-based end-user technology company.” This description does not say much at the moment about the real proposal of this project, which at the moment does not give too many dates or details about products or services of its potential roadmap. They only talk about the fact that during the first half of the year they will launch “smart devices . ”

According to Pei, yes, in Nothing the income will be focused on the sale of hardware and not so much on subscriptions to software and services , and in fact “we have not invested too much time in the software part of it.”

 

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What it does seem to want is to be different from competitors who make “there are many products on the market that seem very similar.” Now it remains to be seen if that project translates into products that are effectively differential .