OnePlus again Top Position in India Premium Smartphone Segment. According to counterpoint research oneplus again gained its top position in premium segment. premium segment (>₹30,000 or roughly >$400) and according to them due to covid-19 this market fall by 32%.
OnePlus again Top Position in India Premium Smartphone Segment
OnePlus regained its top position in the India premium smartphone market. And with 29% share in Q2 2020 Just nudging out Samsung. The launch of its latest flagship OnePlus 8 series 5G along with a price cut on the OnePlus 7T series. And this helped the brand in recapturing the top position. While the OnePlus 8 witnessed strong demand in the premium segment. OnePlus 8 Pro captured the second spot in the ultra-premium segment (>₹45,000 or roughly >$600).
Solid build and design, larger battery capacity and higher refresh rate. And with impressive Android UI (OxygenOS 10) some of the features which attracted consumers’ attention. A strong community base with loyal customers is also one of the strengths of OnePlus. which it has developed over the years.
Samsung 2 nd position :
Samsung slipped to the second position with a slight margin of less than 1%, capturing almost 29% share. The Galaxy A71 became its best-selling device. And secured a spot in the top three models in the premium segment in Q2 2020. Similarly, Galaxy S20 Ultra held the second spot in the ultra-premium segment.
Samsung also started manufacturing its flagship Galaxy S20 series in India during this quarter. The launch of initiatives like Samsung Care+ and discount offers on the Galaxy S20 series, with a focus on channel strategies, helped Samsung to keep the momentum.
Apple fell to the third spot in the premium shipment share during the quarter due to intensifying competition. The iPhone 11, which was the best-selling model in the previous quarter, slipped to the fifth spot but managed to remain number one in the ultra-premium segment. It also started assembling the iPhone 11 locally though the price has not been revised yet. The iPhone SE 2020 received a good response as it captured a spot in the top five models of the segment within the initial quarter of launch. The latest and fastest A13 Bionic chipset, water and dust resistance, and wireless charging are some of the features which contributed to its success.